Campaigns

A campaign sends one email to many recipients and tracks how they engage. You build one in a short wizard, then send it now, schedule it, or ramp it up gradually with domain warmup.

Creating a campaign#

Click New campaign (or Send → Campaign). The composer is a five-step wizard with a live preview beside it:

1. Setup — name the campaign and set its sender address(es), subject line(s), an optional Reply-To, and an optional preheader (the preview text shown after the subject). Senders must be on a verified domain; the app suggests your verified domains and warns if you try to send from a free mailbox.
2. Content — write the email body (HTML or plain text), or load a template. Choose an unsubscribe footer style, add attachments where enabled, and use Insert variable to drop in personalization tokens.
3. Contacts — choose the audience: all contacts, one or more groups, specific contacts, or a mix. A running recipient count keeps you honest, and you can add a new contact inline.
4. Schedule — pick how to deliver (see below).
5. Review — see the final email and recipient summary, then confirm.

You can move between steps using the stepper, and save a draft at any point — an unsaved-changes guard warns you before you navigate away.

Send a test first#

From the Content step, click Send test to email a single preview to yourself (it uses the first sender, first subject, and current body). Always test before a real send.

A/B subjects and senders#

Add more than one subject or from address and the campaign distributes them round-robin across recipients — a simple A/B test. The campaign detail page labels these "round-robin".

Delivery options#

On the Schedule step, choose one:

• Send now — starts immediately. You're taken to the campaign page, which shows live sending progress (it keeps going if you leave).
• Schedule for later — pick a future date and time (shown in your local timezone); the campaign waits in Scheduled status and sends automatically.
• Domain warmup — ramp volume gradually to build a new domain's reputation. Configure the start volume (e.g. 50/day), the daily increment (fixed or +10–25%), and a bounce/complaint threshold (tight/normal/relaxed) that auto-pauses the campaign if deliverability slips. The page estimates how long the warmup will take.

Tracking a campaign#

Open a campaign to see headline stats — recipients, delivered, opened, clicked — plus its subjects, senders, attachments, and a per-recipient table showing each person's status (sent, delivered, opened, clicked, bounced, complained, unsubscribed) and last event. Warmup campaigns also show a progress bar and the next batch time. For trends over time, see Analytics.

Managing campaigns#

The campaigns list shows status (Draft, Scheduled, Sending, Paused, Sent, Canceled), recipient totals, and engagement. Filter by status, select rows to delete in bulk, or use a campaign's menu to: